#007 Defected Records - The Virtual Rave That Connected the World

As part of a series of interviews exploring some of the best lockdown pivot examples, we are dissecting the “virtual rave” that connected the world. It was a moment in time where there was mass fear, uncertainty and we were all being told to STAY AT HOME to slow down the spread of COVID 19 virus. 

On March 20th, 2020, Defected Records brought house music directly into houses around the world by hosting a 12 hour Virtual Music Festival. Streaming DJ sets live from an empty The Ministry of Sound nightclub in London across twitter, Facebook and youtube reaching 10m people.

Music was just what the world needed on the first Friday night when the world had really changed. People were dancing in their living rooms partying together with their friends via apps and the internet. The Virtual Festival has now become a Friday night residency and will continue to keep people dancing during self-isolation.

In this Slick Pivot Session, we explore how the Defected Team pivoted their business to deliver 12 hours of positivity to millions in just 5 days?

Liz Ward is joined by James Kirkham, Chief Business Officer from Defected Records, who shares an exclusive inside track on this seminal moment in dance music culture. 

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I really enjoyed making this episode for you and I hope you enjoy listening. If you like what you hear, please subscribe, leave a written review and a star rating on Apple Podcasts. These small actions really help us grow this podcast and keep bringing you amazing guests. Thank you!

James Kirkham, Chief Business Officer at Defected Records

Links:

DEFECTED VIRTUAL FESTIVAL STREAMING VIA FACEBOOK LIVE, YOUTUBE & TWITTER

Listen on iTunes, Spotify. SoundCloud, YouTube, Overcast, Stitcher, or Google Play Music.

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***I loved recording this episode, I hope you enjoyed listening. If you did, please take the time to rate and review this show on Apple Podcasts or wherever you get your pods, it will mean a great deal to me and will help me to grow the show. Thanks!***

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